Born in Hangzhou, the hub of sericulture and silk textile industry in China, Wensli, is the sole Chinese high-end label that was chosen to be the premium sponsor of 2008 Olympic Games, 2010 World Expo, 2014 APEC Meeting, B20 and G20 Hangzhou Summit. “Each of the silk scarves is printed and dyed about 20 times, and it takes six weeks for the process of platemaking, printing, and dyeing to be complete.” introduced by Li Minxia, a silk designer with Wensli Group, the silk giant is aimed at reviving the ecological fabric’s aura of nobility, serenity, and luxury by constant technical innovations and top-notch customer experience.

As the sole representative of the top-tier silk weaving and processing technique in Asia, as well as one of the few core strategic partners who comprehensively collaborate with the French multinational conglomerate LVMH Moët Hennessy in the aspects of silk manufacturing, technical innovations, brand management, and talent acquisition, the Hangzhou headquartered proprietary brand, Wensli, is determined to incrementally implement its globalization initiative via awakening the brand association of Wensli’s one-of-a-kind cultural heritage that fused with its patented genuinely distinctive silk products, and continually industrial restructuring and upgrading.

The first significant move was acquiring Marc Rozier, a French Lyon-based silk enterprise of over a hundred years. Through this merger deal, a sign of unparalleled quality and delicacy, as well as the competitive manufacturing crafts was embedded into the brand genes of Wensli, along with the advanced original equipment manufacturing capability of Marc Rozier. While the second profound crucial re-alignment was to concisely clarify the brand architecture with the online label “Xinlan”, the upper-market brand “Wensli”, and the luxurious French silk scarf brand “Marc Rozier” aimed at low-, middle- and high-end markets respectively. At the meantime, the Wensli Mansion invited world-renowned academician-level textile designers and artists to join their product design and planning team.

The memorable milestone occurred to the brand who’s been striving to gain global visibility was outputting Wensli’s independently developed silk-making technology under the title of IART to LVMH in 30th of August, 2018. With the IART production technique empowered by real-time big data and cloud computing, hand-painted and customizable intricate patterns are able to subtly and evenly presented on the fine silk fabrics and the challenge of different back and front cloth colour transparency which universally existed in the industry is solved. As stated by Jean-Baptiste Voisin, the chief strategy officer of the most valuable luxury goods group, it is the first time a trademark from China will appear in LVMH’s items.